by Mayra Morales

Summer sun can be harsh on the skin, driving many to seek effective ways to guard against harmful UV rays. Beauty of Joseon, a Korean skincare brand, has gained recognition for merging ancient wisdom with modern skincare, using natural ingredients inspired by traditional practices.

Rooted in the beauty rituals of Korea’s Joseon Dynasty, Beauty of Joseon revives ancestral recipes to address today’s skincare needs. Their product line includes the beloved Dynasty Cream, formulated with red ginseng and fermented grains, and the Glow Serum, crafted with niacinamide and propolis. For sun protection, they offer two unique products: Relief Sun and Relief Sun Aqua-Fresh, both enriched with rice extracts.

Relief Sun combines rice extract with fermented grains, creating a nourishing sunscreen with a hydrating, calming texture, ideal for sensitive or rosacea-prone skin. In contrast, Relief Sun Aqua-Fresh is a lighter, refreshing option made with rice seed water and panthenol, which soothes dry, irritated skin and works well for all skin types thanks to its light, airy consistency.

Beauty of Joseon sets itself apart with products that not only shield the skin from the sun but also address a range of skin concerns, using natural ingredients that promote a healthy, hydrated complexion.

BEAUTY OF JOSEON STORE