By Mayra Morales Palomino

Photos: Sporty & Rich

The pandemic forced many industries to rethink their strategies and find creative ways to reengage their target audiences as they worked to recover post-pandemic. Enter the trend of “Resort Core,” a concept blending fashion and travel that has captivated travelers and style enthusiasts alike.

Resort Core emerged from the hospitality industry's desire to offer guests something extraordinary after years of being stuck at home, unable to travel to luxurious hotels in iconic cities worldwide. It’s more than just a trend—it’s a lifestyle statement.

This idea gave rise to two exciting concepts that merge fashion with the experience of visiting a luxury destination. What was once a simple souvenir has been transformed into a coveted luxury item that allows guests to relive their memories of stunning hotels long after their stay.

Take Sporty & Rich, for example, a brand that partnered with the legendary Le Bristol hotel in Paris to create an exclusive capsule collection. Similarly, the iconic Hôtel du Cap-Eden-Roc teamed up with Lacoste to design a chic tennis-inspired collection featuring apparel and accessories.

Some of the most in-demand items in this trend include caps, polos, and tote bags featuring the hotel’s logo or prints inspired by the destination itself. These pieces go beyond fashion; they are keepsakes that embody the magic of the stay, becoming wearable memories.

Without a doubt, Resort Core is here to stay. As hotels expand their product lines, guests will continue to embrace these unique, exclusive pieces as staples for their next adventures. For travelers, it’s more than just merchandise—it’s a token of an unforgettable journey.